Tuesday, March 18, 2008

Franchise Business

Franchising is a legal contract agreement between two parties-the franchiser - who allows people (franchisee) to share a brand identification, a successful method of doing business with a strong marketing and distribution system. All the documents and agreements are approved by both parties. The first of these documents is called a UFOC (Uniform Franchise Offering Circular).
Franchisee business is the best way to those people who are not satisfied with their job and have lot of talent but did not take full advantage of their knowledge. If you are planning your own business but don't have enough resources, fear to failure of business and share a brand identification to establish their business then franchising business play the main role of getting the success.

Benefits of franchisee business :
You work with only well establish business model, get the full knowledge of business of the franchiser. Franchising is low risky and very safe business.
There are some rules, which are set by the franchiser. Your answer to question will decide whether franchising is for you or not.You have these qualities to make the business successful like Control and Direct, Customer Focused, Decision Making power; Follows Business Procedures honestly, set goals for future progress.

Reason of failure of franchisee business :
Does not fully study the marker environment of the proposed franchised branch or outlet
Not able to control or manage the whole business and profit is decreasing day by day.
Franchisers and Franchisees take the responsibility to marketing and advertising the business.Break down in communications is the main key of failure of franchisee business.

1 comment:

Unknown said...

I appreciate all of the information that you have shared. Thank you for the hard work!

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